-India, April 2025
Executive Summary
On April 21, 2025, Motorola, a subsidiary of Lenovo, officially launched the Motorola Edge 60 Stylus in India, targeting the mid-range smartphone segment. Priced at ₹22,999, the device combines premium features such as a 6.7-inch AMOLED display, a Snapdragon 7s Gen 2 processor, and stylus functionality, positioning it as a competitive offering in the Indian market. The smartphone will be available for purchase starting April 23, 2025, through Motorola’s official website, select e-commerce platforms, and offline retail stores. This report provides a detailed overview of the device’s specifications, market positioning, and potential impact.
Device Specifications
Display and Design
- Display: 6.7-inch AMOLED, Full HD+ resolution (2400 x 1080 pixels), 120Hz refresh rate, HDR10+ support.
- Design: Sleek, ergonomic build with a glass front, plastic back, and aluminum frame. Available in Midnight Blue, Emerald Green, and Pearl White color variants.
- Stylus: Integrated stylus with pressure sensitivity, supporting note-taking, sketching, and precise navigation.
Performance
- Processor: Qualcomm Snapdragon 7s Gen 2 (4nm architecture), octa-core CPU with Adreno 710 GPU.
- RAM and Storage:
- 6GB RAM + 128GB storage (base variant, ₹22,999).
- 8GB RAM + 256GB storage (higher variant, pricing TBD).
- Expandable storage via microSD up to 1TB.
- Operating System: Android 15 with Motorola’s MyUX, promising 2 years of OS updates and 3 years of security patches.
Camera
- Rear Camera:
- 50MP primary sensor (f/1.8, OIS, PDAF).
- 13MP ultra-wide lens (f/2.2, 120° field of view).
- 2MP macro lens (f/2.4).
- Front Camera: 16MP (f/2.4) for selfies and video calls.
- Features: Night Vision mode, 4K video recording at 30fps, AI-enhanced photography.
Battery and Charging
- Battery: 4,400mAh with 33W TurboPower fast charging.
- Charging Port: USB-C 3.1.
- Additional: Wireless charging support (15W).
Connectivity and Other Features
- Network: 5G support (12 bands), 4G LTE, Wi-Fi 6, Bluetooth 5.2, NFC.
- Audio: Stereo speakers with Dolby Atmos, 3.5mm headphone jack.
- Security: In-display fingerprint sensor, face unlock.
- Durability: IP54 water and dust resistance, Corning Gorilla Glass 5.
Market Positioning
The Motorola Edge 60 Stylus is strategically priced at ₹22,999 to compete in India’s highly competitive mid-range smartphone market. Key competitors include:
- Xiaomi Redmi Note 14 Pro (~₹24,999): Offers similar AMOLED display and performance but lacks stylus functionality.
- Samsung Galaxy A35 5G (~₹26,999): Features a premium build but a less powerful Exynos processor.
- Realme Narzo 70 Pro (~₹21,999): Competitive pricing but inferior camera and software support.
The inclusion of a stylus—a feature typically reserved for premium devices like the Samsung Galaxy S series—sets the Edge 60 Stylus apart, appealing to creative professionals, students, and productivity-focused users. Motorola’s MyUX, known for its near-stock Android experience, further enhances its appeal to consumers seeking bloatware-free software.
Launch and Availability
- Launch Date: Announced on April 21, 2025, in a virtual event streamed on Motorola India’s YouTube channel.
- Availability: Sales commence on April 23, 2025, via:
- Motorola’s official website (motorola.in).
- E-commerce platforms (e.g., Flipkart, Amazon India).
- Authorized offline retailers across India.
- Launch Offers (subject to confirmation):
- Up to ₹2,000 discount on select bank cards.
- No-cost EMI options for 6-12 months.
- Free screen replacement for 6 months (limited offer).
Market Context and Impact
India’s smartphone market remains one of the largest globally, with mid-range devices (₹15,000–₹30,000) accounting for a significant share of sales. According to Counterpoint Research, 5G-enabled smartphones in this segment are driving growth, with 68% of shipments in Q1 2025 supporting 5G. The Motorola Edge 60 Stylus, with its 5G compatibility and premium features, is well-positioned to capture market share.
The stylus functionality taps into a niche but growing demand for productivity-focused devices, particularly among young professionals and students transitioning to hybrid work and learning environments. However, Motorola faces challenges in brand perception compared to Samsung and Xiaomi, which dominate the mid-range segment. Aggressive marketing, coupled with competitive pricing and launch offers, will be critical to the device’s success.
The Motorola Edge 60 Stylus represents a bold move by Motorola to differentiate itself in India’s crowded mid-range smartphone market. With a compelling mix of a high-quality AMOLED display, robust performance, and stylus functionality at ₹22,999, the device offers strong value. Its success will hinge on effective marketing, reliable after-sales support, and consumer reception of its unique features. As sales begin on April 23, 2025, the Edge 60 Stylus has the potential to strengthen Motorola’s position in India’s competitive smartphone landscape.
Sources
- Motorola India Press Release (April 21, 2025).
- Counterpoint Research, India Smartphone Market Report (Q1 2025).
