Fresh from its triumphant showcase at Gulfood 2022, Cup-ji is once again in the spotlight, this time on the high-stakes stage of Shark Tank. Founders Aakash and Jay Sotta bring their innovative green tea concept to the esteemed panel, aiming to secure investment and propel Cup-ji to even greater heights.
The journey of Cup-ji began with a simple yet groundbreaking idea – to revolutionize how green tea is consumed in India. Drawing from their family’s century-old legacy in the tea trade, Aakash and Jay set out to innovate at two levels.
Firstly, they devised a smart and convenient system that sandwiches green tea leaves and natural ingredients between the base of a paper cup and a smartly fitted paper filter. This ingenious design makes brewing green tea as easy as pouring hot water into the cup.
Secondly, Aakash and Jay introduced unique Indian flavors like Paan and Chatkara to their green tea offerings. By infusing traditional Indian flavors with the goodness of Ayurveda, Cup-ji provides a seamless and pleasurable drinking experience without compromising on health benefits.
Cup-ji’s innovative approach caught the attention of beverage enthusiasts worldwide, earning it a spot as one of the top 4 finalists in the Most Innovative Beverage category at Gulfood 2022. As the only brand representing India on this global stage, Cup-ji achieved a remarkable feat in its very first year of launch.
But the journey of Cup-ji doesn’t end there. With its appearance on Shark Tank, the spotlight shines brighter than ever on this game-changing startup. Aakash and Jay present their vision for Cup-ji’s future, showcasing its unique blend of tradition, innovation, and flavor.
The co-founders understand the importance of resonating with their audience, particularly the Indian diaspora. That’s why Cup-ji has launched Paan and Chatkara variants, flavors that evoke nostalgia and resonate with Indian consumers.
So far, Cup-ji has received overwhelmingly positive reviews from everyone who has tried the product. With steady penetration in Mumbai, the hometown of its founders, Cup-ji is well on its way to becoming a household name across India and beyond.
Experience the convenience and flavor explosion of Cup-ji today. Pour, Swirl, and Pour!
Tags: beverage, chatkara, convenient, cup green tea, green tea, green tea cups, gulfood, healthy, how to make green tea tasty, innovation, Lemon, most innovative beverage, paan, tasty
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