Executive Summary
On April 21, 2025, Xiaomi launched the Redmi Watch Move, its first locally manufactured smartwatch in India, priced at ₹1,999. Aimed at budget-conscious consumers, the smartwatch offers a compelling mix of features, including a 1.85-inch AMOLED display, 14-day battery life, Bluetooth calling, and 140+ workout modes. The device will be available for pre-booking starting April 24, 2025, with sales commencing on May 1, 2025, through Mi.com, Flipkart, and Xiaomi retail stores. This report details the device’s specifications, market positioning, and potential impact in India’s competitive wearable market.
Device Specifications
Display and Design
- Display: 1.85-inch AMOLED, 390 x 450 pixels resolution, 600 nits peak brightness, 60Hz refresh rate, Always-On Display (AOD), 74% screen-to-body ratio, 2.5D curved glass.
- Design: Square dial with a functional rotating crown for navigation (tap, scroll, long-press for AI Q&A, power off, or restart). Available in Black Drift, Blue Blaze, Silver Sprint, and Gold Rush color options.
- Strap: Anti-allergy, anti-bacterial TPU strap.
- Durability: IP68-rated for dust and water resistance (up to 1.5 meters for 30 minutes).
Performance and Software
- Operating System: Xiaomi HyperOS, supporting Hindi language and seamless integration with notes, tasks, calendar events, and real-time weather updates.
- Navigation: Spinning crown with haptic feedback for intuitive app and alert scrolling.
- Connectivity: Bluetooth 5.3, supports voice calling with dial pad, quick reply, and call history access.
Health and Fitness Tracking
- Workout Modes: Over 140 modes, including running, yoga, combat sports, and board games like chess, with 98.5% tracking accuracy (per Xiaomi’s R&D).
- Health Features:
- Heart rate monitoring (24/7 with PPG sensor).
- SpO₂ (blood oxygen) monitoring.
- Stress tracking and guided breathing exercises.
- Sleep tracking (including REM cycles).
- Menstrual cycle tracking for female users.
- Additional: Tracks calories burned and offers personalized fitness insights.
Battery and Charging
- Battery: 300mAh, offering up to 14 days without AOD or 5 days with AOD enabled.
- Charging: Magnetic charging cable; 10 minutes of charging provides 2 days of usage.
- Efficiency: Optimized power management for extended use in budget segment.
Other Features
- Watch Faces: Over 200 customizable watch faces.
- Smart Features: Syncs notifications, contacts, and weather updates; supports task management.
- Weight: 39 grams, ensuring lightweight comfort.
Market Positioning
Priced at ₹1,999, the Redmi Watch Move targets budget-conscious consumers in India’s growing wearable market. It competes with:
- boAt Wave Style (~₹1,999): Offers similar fitness tracking but lacks AMOLED and HyperOS.
- Noise ColorFit Pro 4 (~₹2,499): Features a vibrant display but shorter battery life.
- Fire-Boltt Ninja Call Pro (~₹1,799): Includes Bluetooth calling but inferior build quality.
The Redmi Watch Move stands out with its AMOLED display, locally manufactured appeal, and HyperOS, which provides a premium software experience uncommon in this price range. Its IP68 rating and 14-day battery life further enhance its value proposition for fitness enthusiasts and young consumers seeking affordable, feature-rich wearables.
Launch and Availability
- Launch Date: Announced on April 21, 2025, via a virtual event on Xiaomi India’s social media channels.
- Pre-Booking: Starts April 24, 2025, at 12 PM IST on Mi.com and Flipkart.
- Sale Date: Begins May 1, 2025, via Mi.com, Flipkart, and Xiaomi’s offline retail stores.
- Launch Offers (subject to confirmation):
- Potential discounts on select bank cards.
- Bundled accessories or extended warranty for early buyers.
Market Context and Impact
India’s wearable market is experiencing rapid growth, with smartwatches in the sub-₹5,000 segment driving significant adoption. According to IDC India, the wearable market grew 34% year-on-year in Q1 2025, with budget smartwatches accounting for 60% of shipments. The Redmi Watch Move’s local manufacturing at Optiemus’s Noida factory aligns with India’s “Make in India” initiative, potentially reducing costs and enhancing brand appeal.
The device’s affordability, combined with premium features like AMOLED, Bluetooth calling, and extensive health tracking, positions it to capture a sizable share of the budget segment. However, Xiaomi faces challenges from established players like boAt and Noise, which dominate through aggressive marketing and offline presence. The success of the Redmi Watch Move will depend on Xiaomi’s ability to leverage its e-commerce partnerships and highlight its local production narrative.
Conclusion
The Redmi Watch Move, priced at ₹1,999, is a strategic addition to Xiaomi’s wearable portfolio, offering unmatched value in India’s budget smartwatch market. Its 1.85-inch AMOLED display, 14-day battery life, and robust health and fitness tracking make it a compelling choice for cost-conscious consumers. As pre-bookings begin on April 24, 2025, and sales commence on May 1, 2025, the device is poised to strengthen Xiaomi’s position in the wearable segment. Continued focus on software updates, after-sales support, and targeted marketing will be key to its long-term success.
Sources
- Xiaomi India Press Release (April 21, 2025).
