CRED is a leading fintech platform in India known for offering credit card payment services, rewards, and exclusive offers to users with high credit scores. It allows users to manage their credit card payments efficiently and earn rewards for timely payments, offering a variety of perks like discounts on various products and services.
Pauket, on the other hand, is a marketing and technology company founded by Sudarsan Babu and Srividya Rajagopal, which provides a unique “Coupon as a Service” (CaaS) platform. Pauket allows businesses to create and distribute smart, data-driven coupons and promotional campaigns, enhancing customer engagement and increasing conversions. Its focus is on providing a seamless experience for both merchants and consumers, including digital voucher distribution and real-time campaign tracking.
FOUNDER POST –
Pauket’s partnership with CRED is a significant step, as it allows brands to target CRED’s creditworthy users through exclusive voucher distributions, further expanding Pauket’s reach within a high-value market segment. This collaboration leverages both CRED’s affluent user base and Pauket’s CaaS capabilities to provide tailored marketing solutions, enhancing brand visibility and offering exclusive deals to credit-worthy individuals.
References details – ABP Live
