Meet Frida Waywell – Founder of Locus & Wellness Advocate

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Frida Waywell is the founder of Locus, a creator-first influencer marketing agency tailored for the health and wellness industry. She is also the host of the “Way To Wellness” podcast, where she shares insights on self-improvement, nutrition, mental health, and productivity. Frida’s approach emphasizes authenticity, practical skills, and a balanced lifestyle.

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In her recent LinkedIn post, she highlighted the shift from traditional work and lifestyle norms to more flexible and conscious living. Frida advocates for:

  • Flexible work schedules that align with personal productivity.
  • Nourishing, whole foods over processed options.
  • Valuing practical skills and lived experiences.

She encourages embracing the ‘new way’ of living, which includes setting personal boundaries, prioritizing well-being, and continuously learning about topics that truly matter.

To learn more from Frida, you can listen to her podcast episodes:

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